Archive for August 2018

Find the High Potential of Your Website through SEO

The steps of creating a website should be followed in a logical order starts with registering a domain, with a hosting package and with the actual creation. Some either call a web designer, or some create their own site with the help of platforms.

Regardless of the situation, maintaining a website and increasing notoriety depends on how important and time it is given. Thus, one of the most important factors for traffic capture is search engine optimization, a process called SEO (Search Engine Optimization). Unfortunately, this process is neglected by many site owners, which affects negatively, as search engine traffic may be up to 65-70%.

Specifically, SEO involves several techniques to design and update the site in order to get the most prominent positions in the search engines, by querying certain keywords. Although there are many search engines globally (Google, Bing, Yahoo, Ask, Yandex, AOL, etc.), Google owns the market monopoly, which is why most of the solutions are for Google SEO. Some companies like LinkHelpers SEO Phoenix do these things perfectly.

What are Google’s main indexing and ranking algorithms?

When creating a website, the system must be designed to include html tags, such as meta description, meta keywords, friendly URLs, etc. Also, each page of the website must have specific keywords and place them in the content of the page. The old Google algorithm considers a good Page Rank to be a leading position – that’s why you must be enrolled in some web directories, portals, and, more recently, blogs on the same domain.

  • Of course, at least to maintain the same position, a constant investment is required for SEO. In addition to other issues, in April this year, Google has changed its ranking algorithm. Thus, it promotes in the ranking those websites that are mobile responsive, to the detriment of those that are not accessible on mobile devices.
  • Also, lately, content marketing is becoming increasingly popular – as Google itself says “Content is the King,” the algorithm focuses more on creating and publishing original and quality content that is relevant to readers. Therefore, it is recommended that any website, regardless of the field of activity, owns a blog, which constantly publishes relevant content for its readers.

If the online business requires performance, it is recommended to call an SEO specialist to implement SEO methods and strategies to help capture as much traffic as possible on search engines with certainty, the investment will be beneficial in time.

Important Facts about Search Engine Optimization

Search Engine Optimization – this is a revolutionary word that has taken a remarkable turn into the W 3 system. With the world of benefits that the SEO has to offer, every business is now moving into a new horizon of developing a search engine optimized website that helps to boost its business, grab new customers, seek customer attention and drive more traffic towards the business website. You see, the cliché behind a successful business is the high number of customers or clients and high amounts of sales which in turn lead to high returns on investments. So, ideally, when you have such huge genre of benefits with search engine optimization techniques like creating link, back link, Meta tags and keywords; then opting for it should not be a matter of second thought ever. Talk to Scottsdale SEO professionals.

 

Here are some more facts and features of what search engine optimization is all about!

 

  • Search Engine Optimization (SEO) is highly significant as it helps in promoting your website by bringing it to the top pages on leading search engines like Google, Yahoo!, Bing, MSN etc.
  • All that you are required to do is to seek professional advice on choosing the right keywords and anchor text with which your business website will be optimized.
  • SEO happens to be a continuous requirement and hence you cannot stop it when you find that your keyword has a high rank. Always remember that like you, there are several businesses who are striving hard to make it big on the global platform.
  • All the leading search engines will constantly update ranking algorithms and their database and the search results will keep changing accordingly.
  • Hence you require monitoring and modifying keywords as per the changing needs.

 

Quality SEO Service

 

  • You cannot always earn the first position even when you have a quality SEO service with you.
  • Also, you cannot rely on a single traffic source. Traffic can be brought to your website by some other search engines too and not just by the leading ones.
  • There can be fluctuation in your page ranking if a change is brought in algorithms by the search engine.

 

Proper SEO Strategies

 

  • Through proper Scottsdale SEO strategies and ethical ways, you can expect to get back your top position soon.
  • You should remember that Meta tags which are stuffed with keywords alone would not be helping SEO now.
  • Link building on a mass scale without offering attention to the website quality is not at all a good strategy.

 

Design Basics for Bloggers – In Simple Steps to Professional Blog Design

When a reader visits your blog, you have 15 seconds to make a good first impression with a nice blog design. If your blog design looks unprofessional, or distracts many banners and pop-ups from the basics, chances are you’ve already lost the reader. The solution lies in an appealing blog design. Since every blog and blogger is very different, there is no blanket solution. These guidelines should help you to find the right blog design for your blog.

  1. Optimize blog design: It’s hard to start with

The actual work for a new design should start well before the selection of a theme. First, you should ask yourself a few questions: What suits you, your blog and what is your message? What kind of content will be mostly on your blog? Do you focus on visual or textual content? In addition, you should consider which functions are particularly important for you and your goals. Writing down these points for you will help you get a better overview of the requirements of your (new) blog design.

  1. The selection of the theme

Your theme alone should not take all the reader’s attention, but support the impact of your content and fit into the blog design (except maybe your blog revolves around “web design”).

When choosing the theme, you should pay attention to a few things. First, your theme should be a responsive theme. This means it’s also optimized for mobile because many readers read digital content on their phone or tablet. For the beautiful Design blog this is a very important option now.

  1. Branding through Blog Design: The Header

Your blog including your blog design represents you and your brand. In the first step you should start with the design of your header. In the header you can use your logo to increase the recognition value of your blog and make a good first impression. A good logo is easy to recognize without distracting from the actual content.

  1. Even with the blog design: Less is more

In the implementation of a blog design, there are often countless opportunities that you would like to try all at once. However, also applies to your blog: A tidy and clear blog design always looks good and professional.

A simple way to implement this is the use of free space, eg in the area of ​​images, texts or other elements. It gives the various elements more impact space. When choosing and combining different colors on your blog, you should be careful. Two (maybe three) colors can have a positive effect on the positioning of your own brand, but should not drown out everything else.

  1. Blog Design: The user experience and general design standards

When you create your blog design, it can be particularly helpful to imagine that you, as a new reader, come to your blog. What do you notice first? Do you find everything you are looking for at first glance? If you can agree with these points, you are on the right path to a good and efficient blog design.

  1. Check your blog design regularly

If you are satisfied with your design so far, you should check your design on different devices. You should also test whether all social media links, the links in the menu, but also the imprint and privacy policy work properly. This should be repeated at regular intervals to make sure everything is working properly.
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